Long gone are my days of participating in after school practices, two-a-days in the summer heat and Friday nights under the lights. Although my football days are behind me I can still hear my coaches yelling about ball security, and especially the “five points of pressure/contact” while holding the football. Many fans and athletes alike […]
Olympic rower Gevvie Stone has been getting more sleep. She owes it in part to the WHOOP performance monitoring system she’s been using since last December, a wristband she wears at night that evaluates her strain and recovery. The thin, lightweight band does so by measuring and analyzing heart rate, heart rate variability (HRV), ambient temperature […]
One of the biggest difficulties for any brand is finding the right people who can provide valuable exposure for your product. For example, if you’re a healthcare company selling a line of supplements you don’t want just anybody taking your supplements, you want a true athlete. You want somebody who is constantly running, cycling or […]
Eugene, OR is best known as the birthplace of Nike and home to the University of Oregon. Nike was born in the early 1970s founded by two men named Bill Bowerman and Phil Knight. Through the years Eugene has come to be known as the capital of the sporting and outdoor apparel industry. I suppose […]
You would think after playing in your second straight NBA Finals into late June and signing on with a new team during NBA Free Agency would be a convenient excuse to give yourself a break; but Harrison Barnes doesn’t often take the most convention path. He is set to play for Team USA Basketball later […]
