Team USA Olympic swimmers had an advantage as soon as they hit the pool in Rio this summer thanks to a “motion tracking system” developed by BMW and engineered for USA Swimming. Used in training, the system was particularly useful in improving a swimmer’s kick. First developed prior to the 2012 Olympic games, the system […]
As social media has exploded into mainstream society, it has often been a major PR risk for professional athletes and other celebrities since they are just one click away from irreparably changing how the public may see them. But when utilized effectively, social media can be a major tool for athletes looking to expand their brand […]
Calling all gym rats, weightlifters and crossfit athletes: there’s finally a motion tracking device for you! Rithmio EDGE wants to help you work smarter in the gym. Paired with your Android Wear smartwatch, it detects movement and accurately quantifies your exercise to analyze your workout so you can gain insights on your progress. The founders […]
Like some industries, ticketing has been stuck in its ways using the same technique for many years now. The industry standard and old technique has been a closed system with various restrictions surrounding where and when fans can buy and transfer tickets. However, SeatGeek, which, a ticketing aggregation site that searches dozens of ticketing sites […]
Horse racing is on the brink of being a sport to benefit massively from technology and sports science. As so often is discovered, technology is only as good as the benefit it provides to the end user. It’s no good having a telescope if you don’t know where the stars are. But how do you […]
