As the Rio Olympics captivate sports fans worldwide, tremendous branding opportunities, and potential pitfalls, for companies (official Olympic sponsors or not) and athletes abound. Craig Howe, CEO and Founder of Rebel Ventures was kind enough to lend his digital expertise and discuss why these Rio Olympics are different than any other Games due to the abundance of live […]
Wrestling is arguably the world’s oldest sport and one that has been represented at every Olympics since their inception. But as the Games have changed with time so too have the tools these athletes use to prepare themselves. Matt Lindland, head coach of the USA Men’s National Greco-Roman Wrestling Team, is always on the lookout […]
This interview was conducted by Front Office Sports, an emerging multi-media platform and educational resource for sports business students and professionals. Their mission is to connect, inspire and empower the sports business community. Feel free to contact us if you know of a professional who deserves to be profiled. There are people in this industry who say they are […]
The following is a Q&A with Bernd Leukert, Head of Products & Innovation at SAP SE. As the head of products and innovation at a global software company, you have led many industries through the digital transformation. How has technology impacted sports? Bernd Leukert: Let me answer that by telling you the story of […]
Playing 214 NBA basketball games in two seasons, including two extended playoff runs and the Olympics, would take a toll on anybody—so Harrison Barnes is using every tool at his disposal to train smarter. “Since I’ve been in the NBA, it has become a data-driven sport, and teams are looking to measure and optimize every […]
