With the 2016 Rio Olympics underway, officials are ensuring that every athlete’s performance is accurately measured, hiring 480 professional timekeepers on site, along with 450 tons of equipment and 125 miles of cable. These measures are taken for proficient officiating, but Swiss time keeping company Omega is adding more innovative layers to improve upon how performances are recorded […]
Samsung Electronics recently began working with a Creative Lab project for one of their first official spin-off startups. The startup team developed the IOFIT smart golf shoes, a pair of trainers that help golfers improve smarter and faster while maintaining player enjoyment. “In the past, the only way for golfers to get professional feedback on their swing was to […]
One of the biggest stories in the sports industry this summer has been Twitter’s focused push into live streaming sports content. The social networking site has made a flurry of moves to lock up streaming rights to a number of sports across the athletic world. Included in those new streaming deals will be over 300 […]
IBM’s Vice President of Global Sponsorships (Sports and Entertainment) and Client Programs, Noah Syken, was kind enough to share some of his time with us to speak about all things cognitive computing and Watson. Syken is probably best known for his role in “Jeopardy: The IBM Challenge,” in which he took over the marketing side of […]
Omegawave, a sports training equipment manufacturing company based in Finland, has focused their efforts in sports science research to create a new way to test an athlete: from the resting state. Essentially, the Omegawave technology will gain data from resting athletes, measuring their internal response to external loads as well as pushing their limits to experience […]
