As the NFL kicks off, millions of fans across America will be engaged in ways big and small. Football, and the NFL especially, has become a cultural phenomenon beyond anything the original founding teams could have envisioned. As a property that is striving to increase its global reach, particularly in Europe, the NFL continues to […]
Over the past two decades or so, statistics in sports have evolved dramatically. Technological advances have made it possible to collect more data than ever about what is happening on the field. But how do we connect the dots of easily quantifiable data points to see the underlying performance indicators? Dr. Bill Gerrard was one […]
Engaging your fan base and enhancing their experience when they are at the stadium on match day has been a challenge for many sports clubs to get to grips with. However as most clubs slowly find their feet, the new battleground of fan engagement is the period between match days. Progressive sports clubs are shaping […]
In recent years, major football clubs with large domestic and international fan bases have had to quickly adapt to the digital engagement their supporters demand. Not only do they need to constantly deliver the latest stats and information about the club, but they need to provide original digital content that can be consumed easily and […]
As technology fuels the growth of new sports-related products and ideas, the need for knowledge about intellectual property abounds. The following is a guest post written by Aaron L. Parker, Lauren J. Dreyer, Umber Aggarwal of Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, a leading intellectual property law firm, for the benefit of SportTechie readers […]
