Baltimore, MD. — “Traditional” and “by the book” have never really been a part of Kevin Plank’s business outlook. When he started Under Armour 20 years ago he set out to make a better T-shirt and felt that the apparel industry was operating (and still is) with materials, machines and ideas that were decades behind other […]
Soccer fans all over the world have spent the last couple of weeks watching their favorite European football clubs compete in the UEFA Euro 2016 in France. While sports has always been a focus in France, which is of course hosts global events like the Tour de France and the French Open, the sports sector […]
As technology fuels the growth of new sports-related products and ideas, the need for knowledge about intellectual property abounds. The following is a guest post produced by Aaron L. Parker and Justin N. Mullen of Finnegan LLP, a leading intellectual property law firm, for the benefit of SportTechie readers who may be confronted with a […]
4C Insights is a data science and media technology company which provides its clients with advertising/content analytics, and marketing activation services. Traditionally, they have worked with media agencies and brands to help them better measure, plan and buy media – ensuring they can deliver the right message, to the right people, at the right time. […]
High school athletes committing to play in college now automatically receive their own customized press releases, called Commitment Stories. Each year thousands of high school athletes commit to play in college. However only a fraction of them receives any media attention, usually in revenue-generating sports like football and men’s basketball. This is because sports writers […]
