Created in the 1970s for the purpose of examining reading ability, the King-Devick test is now being used 40 years later for something a bit different—concussion testing. A King-Devick test taker will rapidly read numbers that are spaced at varying levels of difficulty. Since the eyes are closely linked to the brain, a change in […]
A small business startup going by the name of Enflux is hoping to turn heads in the fitness tracking industry by launching a Kickstarter campaign to fund their ‘Smart Clothing’ innovation. Get The Latest Sports Tech News In Your Inbox! The clothing comes in a form similar to a compression garment, however, is embedded with […]
AUSTIN, TEXAS – Over the weekend Gatorade held an experiential tour of their “locker room of the future” at SXSW that gave viewers a glimpse of the new Gatorade smart cap bottle. The specs of the bottle were announced in January and some Gatorade athletes and the Gatorade Sports Science team were on hand this weekend […]
The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. It is one […]
Schutt Sports announced collaboration with GForceTracker Inc that will develop the company’s head collision monitoring technology. This new technology will be placed into helmet chinstraps where users will be able to observe velocity of impacts, severity of impacts, and predict athlete energy reserves. Ultimately, the safety of the players will hopefully improve drastically due to […]
