A small business startup going by the name of Enflux is hoping to turn heads in the fitness tracking industry by launching a Kickstarter campaign to fund their ‘Smart Clothing’ innovation.
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The clothing comes in a form similar to a compression garment, however, is embedded with 10 tiny motion sensors located on the arms, legs and torso. Two larger sensors are located on the chest and waist and are used to send data to the technology’s smartphone app via Bluetooth. A heart rate monitor is also located in the chest sensor.
The technology brings an entirely new meaning to the word ‘wearable’. It has the ability to measure and monitor aspects like velocity, form efficiency, work capacity and heart rate, while the fabric itself is lightweight and seems comfortable, allowing for a full range of motion.
The smartphone app that comes with the clothing, like many wearable systems, compiles the data into easy-to-understand graphics and tables for the user to analyse their performance. Users can monitor and improve their performance over time, as well as compete with friends, or share with coaches and trainers.
The team at Enflux looks like they have a good chance to meet their crowdfunding goal and can hopefully sift through a crowded industry of fitness trackers, wearable devices and garments. Sports and fitness companies are rapidly making their own versions of fitness trackers, and it’s specialist startups like Enflux that could continue to revolutionize the market and pave new roads to bigger and brighter ideas.
The planned release date for the product is March 2017, depending on financial numbers and whether the Kickstarter campaign draws some generous sponsors. The campaign currently has 330 backers and has raised close to $75,000, and is hoping to increase that number to $100,000 within the next month. This will assist with manufacturing expenses and aid the final touches on the product as it prepares to go to market.