SportTechie — fitness technology RSS





Nike’s Invertex Acquisition Signals Tech-Centric Shoe Customization

In a move that strengthens their digital offerings and may alter the way we buy shoes, Nike, Inc. has partnered with Invertex Ltd., a Tel Aviv-based startup with proprietary computer vision and artificial intelligence technology. “The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we […]

Continue reading



AURA Band Tracks Live Body Composition And Rewards You

There’s no shortage of fitness bands on the market. Most claim to aid you with real-time coaching and post-workout advanced analytics. Until the AURA Band‘s introduction, none have supplied live body composition tracking and authentic rewards for working out. AURA doesn’t just benefit you financially; data gained is available to be sent to your insurance […]

Continue reading



Peloton To Livestream Classes Live From PyeongChang

Is there a more motivating event in the world than the Olympic Games? Every two years, mostly from the comfort of our homes, we watch athletes in peak condition perform for our country. For this month’s Winter Games, Peloton and NBC Olympics are helping viewers get an Olympic-like workout from home. They will be livestreaming […]

Continue reading