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Adidas Quickly Created AM4MN Cleats In Advance Of Super Bowl LII

When something is being created in the Germany-based SPEEDFACTORY, you know it’s going to help on the field. Adidas has unveiled new, data-driven AM4MN (adidas Made For Minnesota) football cleats, customized for the greatest players in the world. AM4MN was produced while considering how a football player’s foot moves during play. They used athlete foot scans and […]

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SOUL Electronics Debuts Artificial Intelligence Earphones

SOUL Electronics is bringing a new type of earphone to market. Debuting at this week’s CES in Las Vegas is the AI earphones with Gait Analysis. Powered by Beflex Biomech Engine, the earphones monitor running form to provide users with live, in-ear coaching. The technology will be implemented in two of SOUL’s earphones: Run Free […]

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SAP, Team AkzoNobel Capture Biometric Data During Volvo Ocean Race

For many years, the main focus of professional sailors has been weather and wind patterns, as well as route. Sailing Team Germany, for example, partnered with SAP to garner advanced sailing analytics in preparation for the 2016 Rio Olympics. But what about the sailors themselves? Team AkzoNobel used SAP SE’s biometric sensors at the Volvo Open Race […]

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Colorado Study Shows Nike Shoe Makes Running 4% Easier

Sports is chock-full of seemingly unbeatable records. Joe DiMaggio’s hit streak, Cal Ripken’s consecutive-games streak and Wayne Gretzky’s 2,857 career points all represent mind-boggling figures. These are the numbers that keep us watching. An elusive mark from the running world is the 2-hour marathon. The closest anyone has come (and the current world record) was […]

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