Uber and digital media company UNINTERRUPTED are partnering to launch a national TV ad campaign that features ESPN’s Cari Champion as an Uber driver taking NBA figures around in a vehicle as they open up in interviews. It’s Taxicab Confessions-style marketing that is bringing brands together. The first minute-long spot airs Monday during the noon […]
Hyperice launched a new more technologically-sophisticated vibrating roller on Tuesday that’s meant for pro athletes in addition to fitness enthusiasts, such as yogis, cyclists and physical therapists. Two-and-a-half years after launching the original Vyper on Kickstarter, Hyperice has grown rapidly and its influence has expanded to impact the way hundreds of athletes train. Last year, […]
Los Angeles Clippers star guard Chris Paul was seen before Saturday’s game wearing a WHOOP on his left wrist, and he’s among the numerous players on the team who use the device. Backcourt mate J.J. Redick became the latest Clippers player to speak of his use of WHOOP, the wearable device that analyzes strain, recovery and sleep. “I […]
Orlando Magic forward Aaron Gordon may have had the most tech-centric Slam Dunk attempt from Saturday’s NBA All-Star Slam Dunk contest, but it was DeAndre Jordan who kept it socially-focused. Rapper and celebrity DJ Khaled, who documented Jordan’s entire first dunk on Snapchat, held a basketball in his other hand for the Los Angeles Clippers center […]
The Los Angeles Clippers are currently one of the hottest teams in the NBA with the second-best record in the league. With a great offensive efficiency and stellar defense, there isn’t much more fans could ask for. However, if there was one thing they would like to see a little more is better free-throw shooting […]
