Chip Ganassi Racing Teams (CGRT) recently announced it has re-upped its partnership with international IT services company NTT DATA, and the relationship is more than just a sponsorship on the No. 10 Indy car driven by Tony Kanaan. While behind the wheel, Kanaan wears a specially fitted shirt equipped with NTT DATA’s Hitoe technology. The shirt’s […]
PIQ, a French start-up in sports wearables, has introduced a genuine Artificial Intelligence interface (GAIA) for sports activities GAIA is the first AI system that autonomously understand and analyze sports movement, according to the company, and it does so through specific motion-capture algorithms. The multi-algorithm machine-learning intelligence is a result of fundamental and applied research that […]
We’ve heard of the 10,000 step-a-day exercise recommendation for years, and now Fitbit along with 2K are jointly promoting active living. In a first-of-its-kind integration beginning Nov. 25, the connected health and fitness company and NBA 2K17 are providing gamers with in-game rewards for users who achieve 10,000 steps a day with their Fitbit devices. […]
ASICS, the Japanese shoe and athletic equipment company, announced on Tuesday it would establish the ASICS Ventures Corporation, a venture capital arm of the company that would accelerate and invest in startups. ASICS Ventures Corporation has an investment budget of $27 million and is interested in sports and health, innovative technologies, and sustainability. Nikkei reported […]
Wearable technology and performance company WHOOP announced that as of Tuesday it is making publicly available its performance optimization system, a product that was only offered to professional or college athletes, military, Olympians or via select pre-orders. According to Will Ahmed, Founder and CEO, the WHOOP Strap 2.0 will continue to deliver “actionable data” to athletes, […]
