Wearable company Fitbit and the Minnesota Timberwolves have inked a three-year partnership, making the San Francisco-based company the Official Wearable and Official Sleep Tracker of the NBA franchise along with the WNBA’s Minnesota Lynx and the NBA Gatorade League affiliate Iowa Wolves. As part of the broader sponsorship deal — which will include branding via […]
No matter how hard some may try, it’s difficult to keep a yoga pose in the proper form. Wearable X, a company founded in 2013 that combines fashion and tech, is hoping its smart yoga pants, called NADI X, will help yoga practitioners focus on the right moves. The NADI X is new to the […]
NEW YORK — Steve Power, Chief Commercial Officer for Catapult Sports, demonstrated the company’s new product by putting on the sports bra-like garment that holds in place technology for athletes looking to get the most out of their workouts. Professional athletes like those on the Golden State Warriors have worn them, and now, Catapult is looking […]
What do tonight’s NBA Finals game, technology and collective bargaining negotiations have in common? Maybe more than you would suspect. When the NBA and NBPA released the new collective bargaining agreement (CBA) set to become effective in July, it marked the first time the league clarified its stance on the use of wearable technology. Article […]
Wearing a helmet means you’re doing something that is inherently dangerous. A way that many unknowingly compound that danger is by wearing headphones which block or muffle the sound of cars, sirens or other potential hazards. To fix this issue, Korea-based Analogue Plus came up with a wearable called Ahead — a product that is now live on […]
