Liverpool, England-based virtual reality company Laduma announced a partnership with the Denver Broncos that will give fans the chance to watch the Super Bowl 50 champs in 360-degree 3D VR. Laduma-produced 360-degree 3D videos intended to bring Broncos fans closer to the team. The company will use close-up shots from different angles to help create a more […]
Middlesbrough FC has released a new virtual reality app that gives fans a chance to go behind the scenes at Riverside Stadium. The Boro VR 360 experience app is designed with Teesside-based emerging technology company Spearhead Interactive and gives fans a unique insight into a Riverside match day by following the players’ perspective from the time they […]
Throughout Super Bowl week in Houston, FOX Sports will be weaving in various augmented reality packages from its massive 50-foot Techno crane inside Discovery Green leading up until the Big Game. According to Zac Fields, Senior Vice President Graphic Technology and Innovation, augmented reality has continued to be a focal point for FOX Sports the past […]
Virtual reality has finally arrived for Super Bowl LI, the first time ever the technology will be integrated into the Big Game between the New England Patriots and Atlanta Falcons at NRG Stadium on Feb. 5. FOX Sports and virtual reality production company LiveLike announced on Tuesday that they’ll be partnering to deliver the top […]
With the use of augmented reality, Sunoco is reinventing how marketers activate around the sport of NASCAR and engage fans. Through a recent full-page ad in the Charlotte Observer tied around its ‘Essence of Racing’ campaign from 2016 — specifically how ‘sound’ plays into motorsports — the Official Fuel of NASCAR gave fans an opportunity […]
