Those late-night tweets you’re sending may be impacting your game, NBA players. Professional basketball players who sent tweets between 11 p.m and 7 a.m. the night before a game scored on average 1 point less and their shooting accuracy dropped by 1.7 percentage points compared with their performance in games that did not follow late-night […]
In a first-of-its-kind initiative for a global sports governing body, the International Cricket Council is encouraging fans to slide into the Direct Messages of its Twitter account. With the recent start of the ICC Champions Trophy 2017, which will see 18 days of cricket competition in the United Kingdom until June 18, the ICC partnered with […]
The Arena Football League announced Thursday that it will stream five regular season games on Twitter this season. The games are available globally to logged-in and logged-out users at afl.twitter.com or on @AFLarenaball. The streaming begins Saturday when the Baltimore Brigade take on the Tampa Bay Storm. The five-team league will have four of its teams […]
Twitter’s regular schedule of sports programming is coming more into focus following its Digital Content NewFronts presentation earlier this month, with the company announcing its new three-hour weekly MLB program set to debut June 14. On Wednesday nights, The Dugout — as the show is being called — will live stream exclusively on Twitter from […]
NEW YORK — Snapchat may be struggling to gain fans after posting dismal earnings in its first report since its initial public offering, but the company is starting to make greater efforts to attract new customers by expanding Snapchat beyond the smartphone screen and onto video boards and broadcast TV. For the past year, Snapchat, a social media app that […]
