Euroleague Basketball is putting in work to improve fan engagement and deliver more to its audience. They are teaming up with baresquare, a digital analytics company, to track data and evaluate online activity of the last Euroleague season. Euroleague hopes that by looking into the fan’s engagement during season, they can create better and more streamlined […]
For the first time, NBC, owner of the distributive rights of the 2016 Rio Summer Olympics, is releasing its vice-tight grip on providing content to other platforms. A partnership between NBC and Facebook, which also includes the Facebook-owned social media app, Instagram, will kick off prior to the Opening Ceremony on August 5. NBC will publish up to 20 […]
IBM’s Vice President of Global Sponsorships (Sports and Entertainment) and Client Programs, Noah Syken, was kind enough to share some of his time with us to speak about all things cognitive computing and Watson. Syken is probably best known for his role in “Jeopardy: The IBM Challenge,” in which he took over the marketing side of […]
Twitter is on a hot streak. The social media platform has announced yet another deal this time with Sky Sports in order to stream live Premier League goals and highlights for the 2016-17 season. Although there was no release of a dollar amount tagged to the deal, when the 2016-17 season kicks off on August 13 between Hull City and the defending champion, Leicester […]
Turner Sports is always in search of new ways to cover the PGA and has some new digital features that are being added to its coverage of the PGA Championship this year. Analytics are continuing to rise in the coverage of golf as fans want to understand the minds of their favorite golfers and how […]
