If there seems to be an increasing amount of overlap between traditional sports and the eSports business, it’s because there really is. Traditional sports invading eSports remains one of the hottest sports topics this year, with yesterday’s news being the latest tale of a professional athlete investing in gaming. According to ESPN’s Sports Business Reporter, Darren […]
The National Hockey League announced that the World Cup of Hockey 2016 will feature player and puck tracking. The World Cup of Hockey tournament, which begins September 17 and runs through October 1, will include tracking data on television broadcasts of the games, as well as in postgame analysis. The NHL partnered with Sportvision to […]
Ever since Super Bowl 50 in early February, Gatorade has made Snapchat a main priority as part of its social engagement strategy in 2016. Gatorade and tennis star, Serena Williams, partnered around the use of a sponsored lens, which garnered an estimated 160 million impressions; users could receive a Gatorade bath over their video selfies. […]
Just two months after signing an official deal with Major League Baseball as its Official Bat Sensor Technology, wearable sports analysis company Blast Motion announced today a multi-year partnership with Houston Astros star Carlos Correa. Correa — who was the No. 1 draft pick in 2012 and American League Rookie of the Year last year — is […]
When the Buffalo Bills host the New York Jets on Sept. 15, the game will be streamed live on Twitter and mark the kickoff of much more than just the National Football League’s slate of Thursday Night Football events. Social media sites streaming live sports events could become the new normal as the first of […]
