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NASCAR Chairman Brian France Talks Virtual Reality, Digital Fan Experience

The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Brian France Company: NASCAR Position: Chairman/CEO  Brian France assumed his position as Chairman and CEO of NASCAR in 2003 from […]

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Paris Saint-Germain Partners With Ericsson For Digital Experience, Data Solutions

French soccer club Paris Saint-Germain entered into a four-year partnership with Ericsson to build a new digital experience for players, coaches, staff members and fans, the company announced Wednesday. The deal includes Ericsson providing a sports performance information system, a digital experience backend system, and technology consulting and innovation services. “Together with Paris Saint-Germain’s staff, we […]

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World’s Largest Community-Based Fishing App Fishbrain Partners With Under Armour

The community-based fishing app Fishbrain recently announced a partnership with Under Armour and the third largest sports performance apparel and footwear company. Boasting a user base of nearly three million anglers, Fishbrain will now give fishing fanatics the ability to track and share their latest catches and other statistics through the UA Record network, the first fishing […]

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