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How Did Twitter, NFL Perform In First Live Streaming Deal?

Last month, the NFL and Twitter capped off the first live streaming deal between a major U.S. professional league and social media platform. The 10-game package spread over 2016 saw Twitter “pleased” at the season’s midpoint while it also reported that 70 percent of the live streaming audience was under the age of 35 after five games. […]

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STRIVR Labs Named Learfield’s Official VR Partner

Learfield Chief Revenue Officer Andy Rawlings believes the collegiate marketer hit a “home run” with STRIVR Labs, now Learfield’s Official VR Partner as of Wednesday. The new partnership will allow STRIVR, which recently raised $5 million in funding, to not only create virtual reality experiences for Learfield’s 120-plus schools and their fan bases, but also outside the playing […]

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