Over the past year, it has been difficult for some companies to find success in wearable devices. TomTom now appears to be leaving that market, announcing last week that it was cutting 136 positions as a result of reorganizing its consumer sports business. TomTom reconfirmed its strategy of focusing on navigation and GPS technologies instead. […]
In June, TomTom’s CEO spoke of shifting the company’s focus away from the sports wearables market. However, with the launch of TomTom’s Fitness Age, Fitness Points and Personalised Workouts for their sports watches, TomTom is remaining in the game. “We’ve been working for 18 months on this project and our heart is really in it,” […]
TomTom is distancing itself from the sports wearable market that is dominated by competitors such as Apple, Fitbit and Garmin, citing weaker-than-expected sales. In the company’s most recent quarterly earnings report, TomTom, which makes the Spark3 smartwatch and Touch fitness tracker, reported a 20 percent year-over-year decline in consumer revenue, citing a decline in demand […]
NASCAR drivers have been officially allowed to use biometric devices to measure heart rate while driving for the first time this year, and have had mixed feelings using the devices. Devices eligible for use are certain models made by Garmin, Misfit, Polar, Samsung, TomTom and Jawbone. The wrist-worn devices may not transmit data or connect to the […]
Dutch navigation and mapping company TomTom is heavily invested in wearable technology and fitness trackers, competing with the likes of Fitbit and Garmin. Following Apple’s announcement last week of its Apple Watch Series 2 and Apple Watch Nike+, that may stretch to the tech giant as well. “It’s interesting to see Apple thinks the same thing as […]
