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PGA Tour Expands Horizons With Tech And Fashion

NEW YORK — Golf has long been a sport associated with middle-aged men in Polo shirts at country clubs. The PGA Tour is hoping to quash that stereotype by weaving new technology and cultural experiences into its events. In a meeting with SportTechie at the PGA Tour headquarters in Manhattan last month, Julie Tyson, the […]

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PGA TOUR Conducts First Augmented Reality Test Via Over-The-Top Platform

PGA TOUR host John Swantek and veteran analyst Billy Kratzert are used to dissecting the game of golf through a traditional flat environment, but for the first time at THE PLAYERS Championship, the duo highlighted the new No. 12 hole via augmented reality. According to Scott Gutterman, Vice President of Digital Operations at the TOUR, it […]

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