Earlier this summer, Toronto-based media company theScore created the first sports chatbot for Facebook messenger. In spite of minor buzz about the new form of artificial intelligence communication across sports, theScore is still optimistic that chatbots can be integrated into the sports conversation. “The bots itself provide a channel with less friction and also lend us […]
When Cleveland Indians pitcher Trevor Bauer isn’t toeing the rubber, he is investing in his new hobby: drones. Ironically, it’s that same hobby which will cost the 2011 UCLA draftee some time as the Indians face the Toronto Blue Jays in the American League Championship Series that starts Friday. The 25-year-old Bauer was expected to […]
On the heels of winning six medals at the 2016 Summer Games in Rio, 28-time medalist Michael Phelps signed his first post-Olympics brand collaboration with technology company, Intel Corporation. The fully integrated marketing campaign will kick off Mon., Oct. 17 with a mix of content on Intel-owned websites and social platforms in addition to paid […]
Hykso and CKO Kickboxing believe they have the power to tap into a new market of 35 million people, one where consumers are currently implementing boxing and kickboxing into their daily fitness lives. CKO Kickboxing and Hykso, a creator of sports and technology products, recently partnered to integrate wearable technology into fitness kickboxing classes at select […]
Tailgating Sports Marketing is asking the question few people in sports are considering in 2016 — how do I enhance the fan experience as individuals enter and exit bathrooms at sporting events? The Lake Wylie, S.C.-based startup is now giving arenas and sponsors a new, digital media medium to target specific demographics, capture fans’ attention and […]
