Tailgating Sports Marketing is asking the question few people in sports are considering in 2016 — how do I enhance the fan experience as individuals enter and exit bathrooms at sporting events?
The Lake Wylie, S.C.-based startup is now giving arenas and sponsors a new, digital media medium to target specific demographics, capture fans’ attention and drive brand awareness.
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The Tailgating Sports Marketing restroom trailers feature 22 high definition monitors, which include interactive gaming, media display triggers and sponsored video advertisements. An outdoor 80-inch television complements the live event coverage while TGSM’s trailers provide mobile app access for venues to increase fan engagement.
TGSM has already provided a digital restroom experience for a few college sports events, including Wake Forest football against Syracuse on Saturday. The company is still in its early stages and plans to upgrade technology and connectivity in the near future.