In a day and age where Super Bowl advertisements are aired before the game, you would think that social media activity during the game would die down due to the commercials not being original content anymore. Super Bowl XLIX proved that wasn’t the case, as there was significant social media discussion centered around many of […]
On the heels of yesterday’s Super Bowl XLIX setting yet another viewership record of 112.6 million viewers, there could be a more efficient way soon to watch the pro and college football games that fans love. During last month’s College Football National Championship game between Ohio State and Oregon, AT&T used the game to show […]
One of the three most important technological storylines from this 2014 NFL season is Zebra Technologies’ RFID chips. From the outset, players have had to wear two tags inside their shoulder pads, provided they were in one of the 17 launch stadiums. This player-tracking technology was most visible during the NFL’s Thursday Night Football, where […]
On the eve of Super Bowl XLIX, millions of fans are doing their last minute prepping for the big game. Whether its buying food, stocking up on liquor, or setting up the sound system and projectors, fans are excited and ready to engage. And with the increase of second-screens, social media, and mobile devices, fans […]
The University of Phoenix Stadium, home of this year’s Super Bowl, has been preparing technological upgrades well in advance of this Sunday’s big game. The vast majority of these installations started during the Arizona Cardinals’ past off-season. The team doled out upwards of $18 million to completely retrofit the venue. Nearly $11 million of which […]
