This year’s NBA Finals will not soon be forgotten. The league’s two best teams, the Cavaliers and Warriors, and two best players, Lebron James and Steph Curry, met in an epic clash that resulted in James cementing his legacy in NBA lore. From a brand perspective the matchup also pitted Under Armour vs Nike on […]
In an NBA Finals that featured a number of lopsided results, the two sides certainly saved the best for last. The Cleveland Cavaliers defeated the Golden State Warriors 93-89 in a thrilling Game 7 in Oakland, CA. It represented the first championship for the city in 52 years and also added to the growing legacy of LeBron […]
The Golden State Warriors and the Cleveland Cavaliers are two of the most technologically savvy organizations in the league. Lead by prominent owners with technology backgrounds, both franchises have demonstrated a propensity for implementing tech throughout their operations. Dan Gilbert, the owner of the Cavaliers, and Peter Guber, the owner of the Golden State Warriors, have lead a […]
The perfect basketball shot approaches the hoop at a 45-degree angle and lands 11 inches past the front rim. Noah Basketball has taken this information to heart, designing a machine that analyzes a player’s technique based off of their scientifically proven, ideal shot. While their two primary shot tracking machines, the Noah Instant and Noah Select, […]
Steph Curry is a new breed of NBA player. Not just with his uncanny ability to drain three-pointers or his adept ball-handling skills, but the Golden State Warriors star is the face for a generation of players that can not just a shoe deal, but an entire digital empire. In all manners of the term, Curry is […]
