Esports organization Team Liquid has announced a multi-year exclusive sponsorships sales agreement with Twitch. Twitch will manage sales and advertisements for Team Liquid, while looking to create partnerships that will...
Esports organization Team Liquid has announced a multi-year exclusive sponsorships sales agreement with Twitch. Twitch will manage sales and advertisements for Team Liquid, while looking to create partnerships that will...
The Baltimore Ravens have become the second NFL team to sign an official partnership with a casino after the team announced a deal with Horseshoe Casino on Monday. Horseshoe Casino...
Social media now rivals TV in its power to generate sponsor media value from game signage. But a substantial slice of that value is going unmeasured—even though it’s hidden in plain sight. Team-owned accounts aren’t responsible for the bulk of sponsor value. Instead, it’s coming from fan feeds, news accounts, and other sources that post […]
A report published Wednesday by Nielsen outlines a number of key facts and figures about the current esports audience in the U.S., U.K., France, and Germany. One telling statistic is that Call of Duty is by far the most popular game for esports fans in America, with 61 percent of esports fans playing—even more so […]
