The Baltimore Ravens have become the second NFL team to sign an official partnership with a casino after the team announced a deal with Horseshoe Casino on Monday. Horseshoe Casino is located just a half mile from where the Ravens play home games in M&T Bank Stadium.
The partnership allows Horseshoe to use Ravens’ team branding and logos for on-site promotions. This is the second link between an NFL franchise and a casino since the NFL began allowing teams to enter such partnerships in September.
“It is an honor for us to officially partner with our neighbor, the Baltimore Ravens,” said Erin Chamberlin, general manager of Horseshoe Casino, in an official press release. “We are two strong Baltimore brands that are committed to the city and the region. We both offer a unique entertainment product with broad and complementary appeal. And, we share a common commitment to transforming the southern gateway into an unrivaled entertainment district that adds renewed energy and excitement to the area.”
The Ravens are following in the footsteps of the Dallas Cowboys, who signed a deal with WinStar World Casino and Resort in September in what was the first partnership between with a casino in league history.
SportTechie Takeaway
As part of NFL rules, casinos are still not permitted to advertise their own sportsbooks with NFL teams and cannot show ads during regular-season games. However, Horseshoe Casino ads can now appear during Ravens pregame and postgame programming, as well as in-game preseason telecasts
The NFL is expected to profit most from legalized gambling out of the four major U.S. professional sports leagues. A report conducted by Nielsen Sports and the American Gaming Association concluded last month that the NFL stands to make an estimated $2.3 billion annually from sports betting.