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Despite Little Buzz, theScore Believes Chatbots Can Still Provide Fans Value

Earlier this summer, Toronto-based media company theScore created the first sports chatbot for Facebook messenger. In spite of minor buzz about the new form of artificial intelligence communication across sports, theScore is still optimistic that chatbots can be integrated into the sports conversation. “The bots itself provide a channel with less friction and also lend us […]

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Bleacher Report To Stream High School Football On Facebook Live

Bleacher Report is at the center of a growing industry push toward distributing live video content and providing millennial and Gen Z fans with new social experiences online. On Friday night, it will be the first media entity to broadcast a high school football game exclusively on Facebook Live as it airs Sylvan Hills at […]

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Atlanta Hawks Receive 1 Million Views On Facebook Live Open Practice

What can live streaming do for an NBA franchise? For the Atlanta Hawks, an open practice broadcast on its Facebook account on Saturday morning received more than one million views. According to Jaryd Wilson, the Hawks Digital Content Manager, the team has seen “massive success” with their live social streams, so they weren’t too surprised about the seven-figure […]

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