The first NCAA basketball game to ever be broadcast live nationally on Twitter came on Nov. 6 when the Boise State women’s team hosted Division II Alaska-Fairbanks in an exhibition game. The game was part of Campus Insiders’ live streaming deal with Twitter announced earlier this summer, and more college basketball will continue to be featured on the […]
CHARLOTTE, N.C. — The message to Scott Warfield 2 1/2 years ago was fairly simple. “We’re going to grow via social media,” Chief Executive Officer Brian France told the NASCAR Managing Director of Social Media. Around the same time, and arguably even earlier when NASCAR regained control of its digital and social rights from Turner Sports […]
Three weeks ago, Facebook announced a new marketing campaign informing consumers about its “Live” offering, an initiative that was made available to everyone in early April. On Monday, it released the first Facebook Live sports-themed television advertisement encouraging fans to utilize the live streaming service to capture real-time content. FacebookLiveSportsTVAd from SocialTimes on Vimeo. “Facebook […]
The NFL and Twitter recently hit the midway point in its 10-game streaming package deal, with the next matchup slated for Nov. 17 between the New Orleans Saints and Carolina Panthers. After five games, an NFL spokesperson told Sports Video Group that the league was overall “pleased” with the early results of the live streaming partnership around […]
During the 2016 World Series, FOX Sports Digital and Sports Illustrated have teamed up to co-produce pregame Facebook Live shows. The live streaming initiative is part of a larger content and advertising sales partnership between FOX and Sports Illustrated that was announced in late August. Additionally, the Facebook Live program is the first joint video […]
