Social media has become a barometer for people’s reaction to events of all sorts. However, tracking and monitoring these reactions has been difficult until this point. Geofeedia seeks to change that. Founded in 2011, Geofeedia strives to be the market leader in location-based social media monitoring. Recently, Geofeedia has been working with organizations to bring […]
In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter host. And, the communities that form around these public opinions are possible because of a simple idea thought of […]
Since its launch in late February, Meerkat has been enjoying tremendous viral growth and was the talk of SXSW 2015. Meerkat is a live video streaming app that directly links with Twitter accounts, allowing people to stream a live video to their followers. Everything that happens on Meerkat happens on Twitter, all at once. The […]
Professional athletes dominate advertising space. It’s difficult to make it through a two-minute commercial break without seeing LeBron James sporting Beats or Peyton Manning singing about chicken parm. But how do companies know what athletes to sign to these advertising deals? Founded in 2014, MVPIndex is a consulting firm designed to help make businesses make […]
Image via SunDevils.com The following is a podcast interview featuring Grace Hoy, Social Media Coordinator for the Arizona State Sun Devils Athletics programs. In the interview, Hoy offers insight into how ASU’s social and digital media are integrated across all departments in athletics to amplify efforts and keep consistent messaging, as well as the ways […]
