Image via SunDevils.com
The following is a podcast interview featuring Grace Hoy, Social Media Coordinator for the Arizona State Sun Devils Athletics programs. In the interview, Hoy offers insight into how ASU’s social and digital media are integrated across all departments in athletics to amplify efforts and keep consistent messaging, as well as the ways the Sun Devils utilize regular analytics reporting, review to inform best practices, and future posts and campaigns.
Hoy also shares some fun anecdotes and traditions, including how the Sun Devils football team received national publicity first for having fun on social media, with reading tweets from teammates and later for spearheading what became a national campaign to use the pulpit of college athletics to bring awareness to domestic violence issues in society.
