How GameOn, Sky Sports Created The Popular ‘Jeff Bot’
Last month, soccer fans in the U.K. were introduced to the “Jeff Bot”, a new chatbot to mimic Sky Sports’ irrepressible Jeff Stelling, host of its wildly popular Soccer Saturday show. Within a day of its launch it had already achieved 10,000 signups, with the average user sending 35 messages. “The engagement and retention we are […]