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Nike Launches Connected Shoe That Builds On Tech From NBA Jerseys

Nike will begin testing a connected shoe this week that will build upon their technology in fan NBA jerseys and unlock perks for NikePlus members. The company announced Wednesday that NikePlus members in New York City will be able to purchase Nike’s first-ever connected sneaker, called AF1 NikeConnect QS NYC, via the Nike SNKRS app. […]

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Nike, LeBron James Release Apple Music Playlists For Connected NBA Jerseys

When Nike unveiled its connected NBA jersey with a radio-frequency chip embedded in the tag, the sporting apparel behemoth promised exclusive content and experiences that varied by jersey. The first batch is now available with exclusive playlists for all 30 teams through the new jerseys and the NikeConnect app, while a LeBron James-crafted playlist is […]

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