People don’t watch the Olympics in the same way they used to. Because of that, NBC Sports has come up with different ways to reach viewers, specifically the younger demographic. One partnership that came to fruition was with musical.ly, a popular mobile platform with entertaining short videos. And it delivered more than 25 million engagements […]
The Dallas Mavericks have added three new streaming platforms where their fans can experience exclusive content. One of these three systems is Roku, allowing fans to watch behind-the-scenes videos of coaches and players, long-form content like the 2011 NBA Championship Parade and highlights from previous games. “We want our fans to have access to Mavs […]
Dubbed as one of the fastest growing social media networks, musical.ly claimed its first entry into sports this week. Founded in 2014, the platform announced the Pittsburgh Steelers as the first official professional franchise to join the video social network, which lays claim to more than 120 million users and has hit No. 1 in the iOS app […]
