Dubbed as one of the fastest growing social media networks, musical.ly claimed its first entry into sports this week.
Founded in 2014, the platform announced the Pittsburgh Steelers as the first official professional franchise to join the video social network, which lays claim to more than 120 million users and has hit No. 1 in the iOS app store for free apps in 20 countries.
Leading up to the Monday Night Football opener next week at the Washington Redskins, the Steelers are asking fans to participate in the #TerribleTowelTwirl for an opportunity to appear on the team’s official musical.ly account.
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Earlier this week, the Steelers’ first musical.ly video launched that initiative, featuring players William Gay, Arthur Moats, Maurkice Pouncey, Artie Burns, Ryan Shazier and Antonio Brown spinning their own towel with rapper Wiz Khalifa’s song “Black And Yellow” playing in the background.
The app, which has steered towards attracting artists and entertainers like Selena Gomez, Ariana Grande and Jason Derulo, will not only give the Steelers a chance to create and share short-form video content, but also another outlet to engage with their die-hard fan base, one that has gravitated to the Terrible Towel movement over the past 40 years.
#SteelerNation #DontCrossTheMoats pic.twitter.com/O8yUgT0CtN
— Arthur Moats (@dabody52) September 5, 2016