With its Create Change campaign, Microsoft has begun backing five NFL stars’ charitable causes. Von Miller (Von’s Vision), Russell Wilson (Why Not You Foundation), Martellus Bennett (the Imagination Agency), Greg Olsen (the HEARTest Yard) and Richard Sherman (Blanket Coverage) have each started organizations relating to causes close to their heart. Partnering with all five players, […]
In an effort to learn more about fan preferences, the NFL has looked at where eyeballs are peeping when the game is being played. “We’re really starting to study how people are watching games, and we’re doing it in really, really interesting ways,” NFL COO Tod Leiweke said at GeekWire Sports Tech Summit. “We’re actually […]
The NFL has announced that it will replace the sideline replay monitor with a handheld device. Referees beginning next season will watch replays on the field using Microsoft Surface tablets, eliminating “going under the hood” to review plays on television monitors, according to the Associated Press. Referees on the field will be able to assist in […]
Wasserman and Immersive Experiential partnered to produce the Microsoft Creator’s Lab at the NFL Experience in Houston last month. Featuring a projection dome and an interactive product showcase, the NFL Experience allowed fans to engage with a suite of Microsoft Surface products. Using Sketchable and Paint 3D, visitors had the opportunity to design football helmets, cleats, and jerseys, […]
The $400 million deal between Microsoft and the National Football League started off swimmingly for the software giant. The company’s contract was only nine months old last February when the Seattle Seahawks won the Super Bowl, giving the Redmond, Washington-based corporation a viable spokesman in Seahawks quarterback Russell Wilson. Three months later, the NFL arranged […]
