The writing is on the wall. The “Buy now” button for the Microsoft Band redirects to a general website. The Microsoft Band official Twitter account has been silent for more than a month. Microsoft’s fitness wearable device for the wrist could be on its last legs, as a company spokesperson offered this statement to ZDNet […]
How many wearables do you really need before fitness becomes information overload in the digital age?(photo via zdnet) Microsoft recently announced their own fitness tracker and lifestyle wearable, the Microsoft Band. In the wake of the splash Apple made after announcing their own wearable, the Apple Watch, it seems like everyone and their mother is attempting to capitalize on the market of fitness trackers. The Microsoft Band and Apple Watch are both late entries into the market of fitness trackers, which has long been dominated by the GPS watches of Garmin and its competitors. However, the past generation of fitness trackers was more focused on individual activities–people who walked for exercise would not buy a GPS watch, but rather...
