The NCAA inked a 10-year data and technology deal with Genius Sports on Monday that will centralize the collegiate league’s data collection and look for new ways to monetize. The same day, the U.S. Supreme Court moved to legalize sports betting. In a partnership that will affect more than 1,100 member institutions, Genius Sports will […]
Intel has confirmed plans to shutter its wearables business after an unsuccessful few years trying to get it off the ground, but it remains heavily invested in the sports industry generally. After spending hundreds of millions of dollars over the past five years attempting to build a wearables business that saw it dabbling in fitness […]
A record amount of people tuned into March Madness via live streams this year amid an increase in availability and an improvement in the overall quality of streams, according to Conviva, a digital media analytics company that measured the tournament for Turner Sports. In the first two days of the tournament across all of the […]
Approximately two hours before Villanova celebrated its second NCAA basketball championship in three years, its seemingly unstoppable starting lineup was introduced to a packed AlamoDome with an elaborate projection. Featuring coach voiceovers, a digitized bracket that appears to fall through the floor, highlights from both teams’ paths to the championship, and the Final Four’s featured […]
When Kansas takes the court against Villanova in the Final Four on Saturday evening, the Jayhawks will do so having trained through a unique technological marriage. Since 2012, under the direction of sports performance director Andrea Hudy, KU has partnered with Sparta Science’s injury prevention platform and EliteForm’s weightlifting tech that has produced voluminous insights […]
