SportTechie — James Harden RSS






Adidas Uses Data-Driven Modeling Of James Harden’s Feet For His New Shoe

Adidas recently unveiled its innovative Harden Vol 2 sneakers — the latest installment of Houston Rockets superstar James Harden’s line — using advanced generative software to reinforce the shoe according to his own patterns of footwork and direction changes. The Beard and his new #HardenVol2 @adidasHoops #NBAKicks available exclusively @footlocker! pic.twitter.com/r7Y38VhEG8 — NBA (@NBA) […]

Continue reading



Houston Rockets’ James Harden Has Fans Wearing Snapchat Spectacles To Play Beardsketball

James Harden and Trolli Candy provided fans with an interactive digital basketball experience and had help from Snapchat Spectacles. Trolli and the Minneapolis-based creative ad agency Periscope debuted Beardsketball at the Houston Rockets home game against the Golden State Warriors on Jan. 20. Young fans shot at the digital hoop located at a Toyota Center concourse. The backboard featured […]

Continue reading