This interview was conducted by Lew Blaustein, who writes at the intersection of green and sports for his GreenSportsBlog. The 6th annual Green Sports Alliance Summit takes place in Houston, TX at Minute Maid Park, home of the Astros, from June 28-30. The Summit’s theme is The Power of Partnerships. What does that mean, exactly? To […]
The sport of baseball is at an interesting crossroads. While Major League Baseball took in a record $9 billion in revenue last year, and the average value of the 30 MLB teams is $1.2 billion, the sport’s average audience viewer hovers around 55 years old. So while business is currently booming for baseball’s top league, […]
Fighter pilots and people playing team sports have more in common than you may have thought. In fact, the cognitive functions players need on the soccer pitch, the ice rink and the basketball court are very similar to those fighter pilots use during aerial combat. Cutting edge athletes in these sports are beginning to train […]
Social media and fan engagement are key business priorities for sports organisations across the world. As a result, sports clubs and governing bodies are constantly seeking new ways to develop interactive relationships with their fans. However, with so many platforms and different forms of content it can be hard for clubs to know what works and […]
We don our leathers, pull on our helmet and pull alongside Geoff Wilson to find out how Ulster Grand Prix has gone from a loss maker to the forefront of the road racing calendar in what can only be described as the fastest Q & A in the world!* *actually wasn’t that quick really although […]
