At the height of his career with the Seattle Seahawks, Marshawn Lynch, aka Beast Mode, was often seen wearing a device known as The Training Mask as part of his pregame ritual. While this decision inevitably brought about a rush of Batman-related memes, it also advanced the national discussion about the advantages of high-altitude training […]
The sport of sailing relies heavily on the health of the world’s oceans and waterways and its participants are now evolving to become some of the Earth’s fiercest protectors. 11th Hour Racing, in collaboration with the Schmidt Family Foundation, is prioritizing sustainable sailing from strategy to everyday practices to embed deep and lasting positive change […]
4C Insights is a data science and media technology company which provides its clients with advertising/content analytics, and marketing activation services. Traditionally, they have worked with media agencies and brands to help them better measure, plan and buy media – ensuring they can deliver the right message, to the right people, at the right time. […]
Just like any team in the sporting world, Sailing Team Germany (STG) was looking for a competitive advantage. After failing to medal at the London Olympics in 2012, they knew they needed to do something different. STG approached SAP with an idea on how to create that competitive advantage for their sailors. As a result, […]
High school athletes committing to play in college now automatically receive their own customized press releases, called Commitment Stories. Each year thousands of high school athletes commit to play in college. However only a fraction of them receives any media attention, usually in revenue-generating sports like football and men’s basketball. This is because sports writers […]
