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Turner VP (Sorta) Explains How TNT’s Kenny Smith Entered The TV

Shaquille O’Neal’s idea was simple, even if its execution was not. While sitting in TNT’s green room between on-air assignments during Tuesday night’s NBA playoff action, O’Neal turned toward his fellow panelist, Kenny Smith, with an idea of how to expound upon his tactical analysis. “Kenny,” he said, “you need to be in the video […]

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Turner Sports, Google Create Near-Real-Time Branded Advertisements

The NBA season kicked off last week, and with the new season comes technology storylines and new innovations to follow. Fans can now add near-real-time video advertisements from Turner Sports and Google to the list. During NBA Opening Night last Tuesday, Turner producers captured video content to create branded ads through the Google DoubleClick Bid Manager […]

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