Arccos, the golf analytics startup that works as a digital caddie, deepened its partnership with Microsoft this week. A new version of its app will offer golfers real-time swing strategies and analyses for every shot on any course in the world. Through an updated feature in the company’s app called Arccos Caddie 2.0, the Microsoft […]
SAP, the publicly-traded cloud giant that has been steadily growing its presence in sports, has now entered into the Formula E space with a new multi-year partnership with Mercedes-Benz. The deal makes SAP the official business performance partner of the German automaker’s Mercedes EQ Formula E team, which will make its league debut next season. […]
Last December, Brooks Running Company partnered with HP FitStation and Superfeet to design running sneakers that can be customized to a runner’s exact foot size and running mechanics. Early next year, those shoes will finally make their way to runners’ feet. The running apparel company announced on Wednesday that it will introduce a shoe called […]
The Australian Sports Anti-Doping Authority (ASADA) recently inked a tech deal that enables it to bypass locks on smartphones to essentially hack athletes it suspects of doping. The organization, which tests athletes for illegal substance use and investigates those it believes are attempting to use drugs to enhance performance, struck a 12-month deal with Cellebrite valued […]
DigiLens unveiled a new smart helmet for motorcycle and bicycle riders this week with an augmented reality display that will place real-time data about a rider’s equipment and route in their line of sight. Bicyclists will receive data about bike speed and gear changes, while motorcyclists will be able to access data about fuel and […]
