Formula 1 has announced a multi-faceted sponsorship and data rights partnership with sports marketing company Interregional Sports Group and sports data firm Sportradar. The deal enables live in-race betting and...
Formula 1 is partnering with the Massachusetts Institute of Technology (MIT) to teach executives about technology and innovation on race days. The top-tier racing league is launching the F1 Extreme...
Last week, the McLaren Formula 1 team launched a new esports competition called Shadow Project. The prize for winning the new racing series will be a spot on McLaren’s esports...
Last week, Formula 1 and Tata Communications launched a contest to find new ideas that might help create experiences to bring fans closer to the track. The winner of the Tata Communications...
Last week, two-time Formula 1 world champion Fernando Alonso partnered with KodakOne to become one of the first athletes to move all of his digital property, including photos and videos, entirely...