LOS ANGELES — Formula 1 and Snapchat have announced a new partnership to cover seven upcoming Grand Prix races on Snapchat’s editorial platform, Discover. It’s the first major digital collaboration that Formula 1 has undertaken. The content will be delivered through Snapchat’s “Our Stories” function of the Discover platform, which aggregates, curates and amalgamates Snapchats […]
This past weekend, a new electronic system was utilized to ensure track limits were not violated at the Hungarian Grand Prix. This electronic detection technology will prevent drivers from abusing track limits as well as monitor violations committed by drivers. The FIA decided it was time to start using this type of technology because of certain criticism […]
There is nothing even remotely safe about driving 220 miles per hour, and Formula 1 racers don’t sign up for their job because it’s easy. Formula 1 (F1), while so exhilarating that it manages to give viewers a vicarious rush, is established as one of the most dangerous sports that exists, and requires as much […]
In the world of sports, it’s almost as if a war rages between live events and home-bodied consumerism. Sheer entertainment value is placed on the front lines through various tried and true technologies. The ongoing battle sees each party unleash new weapons in attempts to overpower the opposition: Super connected stadiums sway the fan toward […]
