BRADENTON, Fla. — Gatorade is scheduled to start commercializing its Gx sports fuel customization platform in the first half of 2017, rolling out its 30 oz. squeeze bottles and pods filled with colorful Gatorade formulas to consumers. When customers start using personalized Gatorade concentrated formulas in pods and squeeze bottles with integrated pod piercers, it […]
Europe has recently adopted new privacy regulation, called the General Data Protection Regulation or ‘GDPR’. This regulation is innovative, but also a bit strict. It’s therefore likely that new ‘data-driven’ products and services from non-EU countries will need to be revised before they can successfully enter the EU market. For example, this seems to apply […]
Through a new iteration of their current partnership, adidas and Parley for the Oceans are hoping its latest announcement will continue to drive awareness toward the threat of ocean plastic pollution. Together, the two organizations unveiled two performance products earlier this week, which include the UltraBOOST Uncaged Parley running shoe along with soccer jerseys for […]
Heart rate monitors have become a staple of athlete’s gym bags. Mio Global is taking heart rate monitor technology to a new level by creating monitors that can be worn on the wrist. The company founded by Liz Dickinson last month announced $15 million in Series B funding led by Hydra Ventures. Mio plans to […]
New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 200 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you […]
