New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 200 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
Company name: Beast Technologies
Founder(s): Ernst-Vittorio Haendler, Lucio Pinzoni, Tommaso Finadri
Headquarters: Milan, Italy
1. What is your elevator pitch?
Beast Sensor is a strength wearable that is designed to optimize athletic performance by tracking each lift performed at the gym. Developed by strength coaches and aerospace engineers, the sensor is magnetic and can be attached to barbells, dumbbells, kettlebells or gym machines and to the body itself for performing free weight exercises.
The device uses complex algorithms to measure velocity/performance, tracking and providing recommendations via a companion smartphone app so that users can get the best out of their workouts.
2. Problem & Solution
First and foremost, wearable fitness gadgets must be useful and deliver actionable metrics to help users train better, which in a recent study has shown, is difficult to achieve with heart rate trackers. At the same time, while heart rate is a good indicator of an exercise session’s effectiveness, there are other methods of tracking a workout that are equally effective. Velocity Based Training (VBT) has been used by strength coaches and athletes for years as a way to precisely plan and monitor performance during a weightlifting session. VBT uses the speed of each lift as the key indicator for measuring the effectiveness of a workout.
For the health conscious techie or fitness enthusiasts, there are more options beyond heart rate trackers to measure key metrics. Beast Sensor is a great alternative for those interested in weightlifting and full body training as it monitors speed, strength and power—all important factors when decoding a workout. Founded by aerospace engineers and athletes, Beast has been developing its technology with accuracy as the goal since its inception, and is on the path to perfection. The Beast Sensor measures velocity of each lift in real-time, also taking into consideration psychological and physiological factors that can impact one’s workout, while simultaneously offering recommendations on the companion smartphone app to empower athletes to make the most of out of each session.
3. Market – your target market and the overall market
Our target market is mainly fitness enthusiasts, intermediate athletes, fitness trainers, and the health-conscious techie! We’re focused on helping anyone who is interested in benefiting from using actionable goals to improve their workouts.
We’ve had a number of people support Beast including the Italian National Soccer Team, 2016 Gold Medalist Paralympian Matt Scott, world-renowned fitness trainers including Christian Thibaudeau and Alex Islay among others.
4. Business Model – how do you make money?
Beast Sensor retails on www.thisisbeast.com starting at 249.- USD with worldwide express delivery for free.
5. Management Team – with titles
E.V. Haendler, CEO
- Finadri, CTO
- Pinzoni COO
6. Anything else you want the audience to know about your venture?
Beast Sensor is here to revolutionize the market of Training and Strength and Conditioning Coaching. With objective and actionable data measures you can take your coaching to the next level ensuring to provide your clients and athletes with the best coaching possible! Using Beast you can also be sure to get the most out of every training session from every athlete or client. We here at Beast are always looking to get great partners on board: if you are a team, gym, or training facility and interested in learning more, send us an email at sales@thisisbeast.com and we are more than happy to partner with you on your needs and how we can help you optimize and make the most out of each training session!
If you’re an investor, startup founder or influencer, we recommend you check out ProInfluence, a platform that is uniting sports entrepreneurs and leaders to form mutually beneficial business partnerships.