A new swimsuit is challenging Apple Watch with a stealth sensor built into the lining that will track and log swim workouts, alleviating the need for third-party wrist-worn devices. Swim.com and Spire announced this week a new collaboration in which the Spire Health Tag wearable can be permanently installed onto existing swimsuits on SwimOutlet.com […]
SOUL Electronics is bringing a new type of earphone to market. Debuting at this week’s CES in Las Vegas is the AI earphones with Gait Analysis. Powered by Beflex Biomech Engine, the earphones monitor running form to provide users with live, in-ear coaching. The technology will be implemented in two of SOUL’s earphones: Run Free […]
San Francisco 49ers general manager John Lynch has his image and signature on a DNA test offered by Orig3n that claims to reveal whether your genes have the raw potential and qualities that the former NFL All-Pro looks for in players. Orig3n, which has previously partnered with NFL teams including the 49ers, launched the John Lynch […]
A pair of savvy entrepreneurs doesn’t want your fitness-related New Year’s resolution to fail, so they made going to the gym fun — and virtual. Ryan DeLuca, who created the nutritional supplement retail site Bodybuilding.com, and Preston Lewis, debuted at CES this week their new fitness venture Black Box VR. Black Box VR is a virtual […]
SOLOS, the company behind the augmented reality sunglasses that have targeted cyclists, announced this week that it’s expanding to include a new set of metrics for runners, turn-by-turn navigation and two-way communication with coaches in real time. The new generation SOLOS Smart Glasses will have more advanced display optics that put translucent data in the […]
