One reason why Instagram shot to mainstream popularity years ago was because it gave once out-of-touch celebrities and athletes the ability to interact directly with fans by providing a peek inside their personal and professional lives. Now, a six-year-old social platform promoting athleticism and fitness is hoping to do the same — and it has […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Tim Rosa Company: Fitbit Position: Senior Vice President/Chief Marketing Officer Tim Rosa is the Senior Vice President and Chief Marketing […]
Fitbit is continuing its push to acquire smartwatch companies. The San Francisco-based company recently purchased Vector Watch, a startup company which manufactures chic smartwatches. Vector made the announcement by posting a message to its website. “We believe this is an important milestone as a moment when we will start building other new and amazing products, features […]
Fitbit has started the year strong in announcing three new partnerships at CES 2017. Fitbit announced a partnership with Habit, which is system that gives consumers personalized nutritional information based off of entered data and individual interests. Habit will now leverage Fitbit data to learn even more about its consumers and be able to provide customized […]
Virtual reality company VirZOOM, a maker of VR games designed for its VR Bike Controller, is launching vSports competitions with the help of fitness equipment companies Fitbit and Life Fitness and also HTC. VirZOOM announced Thursday it held the first live vSports competition at a private CES event, enabling competitors in its multiplayer virtual reality […]
