Fitbit is continuing its push to acquire smartwatch companies. The San Francisco-based company recently purchased Vector Watch, a startup company which manufactures chic smartwatches. Vector made the announcement by posting a message to its website.
“We believe this is an important milestone as a moment when we will start building other new and amazing products, features and experiences, incorporating our unique technology and knowhow with Fitbit’s experience and global community,” the website post read.
Vector’s website post emphasized that Fitbit will give Vector a launching pad for expansion. Since it’s 2015 launch, Vector has introduced two products: the Luna and Meridian smartwatches. The watches, which are compatible with Android, iOS and windows, can be purchased for between $365 and $670.
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Vector isn’t the only smartwatch company that Fitbit has recently purchased as it also recently acquired assets from Pebble.
Neither Fitbit nor Vector have disclosed how much Fitbit paid for the European company.
“Fitbit can confirm it has acquired specific assets from Vector Watch, a highly respected wearables company based in Europe and known for its innovative and cross-functional approach to design and development,” the company said in a statement to Engadget. “The deal excludes Vector Watch’s hardware products. As with our recently announced acquisition of Pebble assets, Vector brings valuable industry expertise that will help accelerate the development of new products, features and functionality. With the addition of the Vector Watch team, we are establishing a cutting-edge development center in Bucharest, Romania, further building our global engineering capabilities and expanding our presence in EMEA.”